ARE YOU READY TO SHARE YOUR STORY?
Tell us why the Tobacco Endgame matters to you and what motivates you to join the fight against tobacco and vaping. If you have a personal connection, feel free to share how tobacco and vaping addiction has impacted you, a family member or friend.
QUICK TIPS:
- Think about what you’d like to share and create a 30-90 second video
- Film your video horizontally
- Best lighting is natural lighting in a bright room. Lamps placed near you on either side/front of you will help brighten your face without casting shadows
- No matter the background – don’t aim the camera toward the ceiling – it should be at least at – or slightly higher than eye level
- The best shot is head and shoulders with the computer/phone camera at eye level so you are looking directly into the camera and close enough that you can be heard over your speaker
FAST FACTS:
- Tobacco companies target young people and under-resourced communities through product flavorings, eye-catching marketing at the register, discounts and promo, and targeted marketing
- Tobacco companies spent $8.4 billion in 2020 targeting young people in ads. That’s $23M to get a whole generation hooked on their deadly products
- Cigarette butts are the 2nd most common type of litter in the world after food wrappers. In 2019, 4.2 million cigarette butts were collected in beaches and waterways globally
Together, we have the power to end vaping and nicotine addiction. Your voice can make a difference today!
*The American Heart Association is empowering teens and young adults to make a difference in the fight against vaping and other tobacco use. The Tobacco Endgame movement is a campaign of the American Heart Association’s grassroots advocacy network, called You’re the Cure. Hundreds of thousands of advocates come together in You’re the Cure to create healthier communities through public policy change. Tobaccoendgame.org